ELSYS Lab
AS LEAD HUBSPOT SPECIALIST, I DESIGNED AND BUILT THE FULL HUBSPOT ENVIRONMENT — DATA MODEL, OPERATIONAL AND FINANCIAL FLOWS, MARKETING AUTOMATIONS, AND AI WHERE IT MAKES SENSE TO OPTIMIZE PROCESSES. HOTEL MANAGEMENT SOFTWARE AND CUSTOM DASHBOARDS. ONE ARCHITECTURE, ONE PERSON OWNING IT END TO END.
VIEW PROJECT →
END-TO-END WEB APPLICATION FOR A PRIVATE HEALTH CENTER IN BRUSSELS. BOOKING ENGINE THAT HANDLES STAFF QUALIFICATIONS, ROOM AVAILABILITY AND EQUIPMENT DEPENDENCIES. CLIENT PORTAL WHERE MEMBERS ACCESS THEIR SCAN DATA AND PROTOCOL HISTORY. ADMIN DASHBOARD FOR FULL OPERATIONAL CONTROL. FINISHING LAST TOUCHES BEFORE LAUNCH.
VIEW PROJECT →GOT A PROJECT? I WORK WITH COMPANIES THAT WANT SOMETHING BUILT RIGHT — HUBSPOT SETUPS, WEB APPS, OR AUTOMATIONS THAT ACTUALLY HOLD UP AFTER LAUNCH. LET'S TALK.
GET IN TOUCH →WHO IS ELIAS?
MARKETING → CODE
I STUDIED MARKETING, THEN TAUGHT MYSELF TO BUILD. I WANTED TO RUN EMAIL AND LANDING TESTS WITHOUT BEGGING IT, WIRE UP REAL AUTOMATIONS, AND SEE WHAT VISITORS ACTUALLY DO ON A PAGE. ONCE I COULD DO THAT, I DID NOT WANT TO GO BACK.
DISCOVERY & ALIGN
WE DO NOT ALWAYS START FROM "SOMETHING IS WRONG." SOMETIMES YOU ARE STARTING SOMETHING NEW. WE DISCOVER WHAT IS ACTUALLY NEEDED AND HELP YOU DEFINE WHAT YOU WANT TO ACHIEVE. WE FIGURE IT OUT TOGETHER THROUGH CONVERSATION.
WHY & HOW
I HAVE ARGUED WITH BOTH SIDES: MARKETING WANTS SPEED, IT WANTS STABILITY. I TRY TO SPEAK BOTH. IT HELPS WHEN WE DESIGN A HUBSPOT SETUP OR A WEB APP THAT STILL HAS TO RUN NEXT YEAR.
MARKETING → CODE
I studied marketing, then taught myself to build. I wanted to run email and landing tests without begging IT, wire up real automations, and see what visitors actually do on a page. Once I could do that, I did not want to go back.